Marketing Development Program

Summary

With the intention of building a strong marketing team and a comprehensive understanding on the marketing fundamentals, this highly interactive workshop will familiarize participants with the marketing tools and definition through sharing experiences and theories.

Participants will go through the funnel of marketing understanding while learning practical tools that will help them identify the best fit depending on their business field, marketing dilemma and objectives. Participants will also be able to create a good marketing plan to launch any new product or service they are working including the STP (Segmentation, Targeting and Positioning) understanding.

The workshop will also expose the participants on how to build the brand which will lead to an increase in market share.

Target Audience

This workshop will appeal to a wide range of audiences and is intended for Business professionals would like to understand the marketing world.

Skills Gained

Upon completion of workshop participants will be able to:

• Understand the importance of market analysis and identify the competition
• Understand the importance of consumer understanding in term of need and want
• Understand how to build a brand through STP understanding
• Understanding the consumer/customer funnel to identify the stages your customers go through as they move from initial awareness to completed purchase.
• Understand the importance of a good communication plan including the importance of the new digital marketing.
• Understand the importance of building a strong CRM and database for better serving your clients
• Understand the connection between marketing strategy and business strategy